Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe

The food and beverages sector in Zimbabwe has been of late characterised by deteriorating market and operational performance despite implementation of various strategies. It was against this background that the researchers sought to determine the effects of total quality management practices as a...

Full description

Saved in:
Bibliographic Details
Main Authors: John Mambanda, Gabriel Maibvisira, Stanley Idanai Murangwa
Other Authors: Graduate School of Business Leadership, Midlands State University, Zimbabwe
Format: research article
Language:English
Published: Invention Journals 2022
Subjects:
Online Access:https://cris.library.msu.ac.zw//handle/11408/5335
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1779905218989785088
author John Mambanda
Gabriel Maibvisira
Stanley Idanai Murangwa
author2 Graduate School of Business Leadership, Midlands State University, Zimbabwe
author_facet Graduate School of Business Leadership, Midlands State University, Zimbabwe
John Mambanda
Gabriel Maibvisira
Stanley Idanai Murangwa
author_sort John Mambanda
collection DSpace
description The food and beverages sector in Zimbabwe has been of late characterised by deteriorating market and operational performance despite implementation of various strategies. It was against this background that the researchers sought to determine the effects of total quality management practices as a strategy on the performance of the food and beverages industry in Zimbabwe. The main objectives of this study were to find out whether total quality management had an impact on performance of the food and beverages sector in Zimbabwe and to establish total quality management related challenges faced by the food and beverage sector. The study adopted a combination of exploratory and descriptive survey research design since it was the first of its kind in this sector; and the need to fully explain the underpinning variables. Stratified random sampling and non- random sampling techniques were used to come up with a sample of hundred and twelve (112) respondents. Questionnaires, personal interviews and observations were used as research instruments. Data was analysed using Stata and Microsoft Excel packages and it was presented in tables and bar graphs.The study revealed thattotal quality management practices positively impacted on the performance of the food and beverage sector in Zimbabwe. The researchers recommended that that the food and beverage industry should enter into strategic alliance with suppliers of inputs, get ISO certification and seek continuous top management support and commitment and invest in market research training for its employees and other stakeholders.
format research article
id ir-11408-5335
institution My University
language English
publishDate 2022
publisher Invention Journals
record_format dspace
spelling ir-11408-53352022-12-21T12:27:18Z Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe John Mambanda Gabriel Maibvisira Stanley Idanai Murangwa Graduate School of Business Leadership, Midlands State University, Zimbabwe Department of Accounting, Banking and Finance, Zimbabwe Open University, Zimbabwe #PLACEHOLDER_PARENT_METADATA_VALUE# Total quality management, Total quality management practices Operational performance Market performance Food and beverage industry The food and beverages sector in Zimbabwe has been of late characterised by deteriorating market and operational performance despite implementation of various strategies. It was against this background that the researchers sought to determine the effects of total quality management practices as a strategy on the performance of the food and beverages industry in Zimbabwe. The main objectives of this study were to find out whether total quality management had an impact on performance of the food and beverages sector in Zimbabwe and to establish total quality management related challenges faced by the food and beverage sector. The study adopted a combination of exploratory and descriptive survey research design since it was the first of its kind in this sector; and the need to fully explain the underpinning variables. Stratified random sampling and non- random sampling techniques were used to come up with a sample of hundred and twelve (112) respondents. Questionnaires, personal interviews and observations were used as research instruments. Data was analysed using Stata and Microsoft Excel packages and it was presented in tables and bar graphs.The study revealed thattotal quality management practices positively impacted on the performance of the food and beverage sector in Zimbabwe. The researchers recommended that that the food and beverage industry should enter into strategic alliance with suppliers of inputs, get ISO certification and seek continuous top management support and commitment and invest in market research training for its employees and other stakeholders. 6 6 26 36 2022-12-21T12:27:17Z 2022-12-21T12:27:17Z 2017-06 research article https://cris.library.msu.ac.zw//handle/11408/5335 www.ijbmi.org en International Journal of Business and Management Invention 2319 – 8028 open Invention Journals
spellingShingle Total quality management,
Total quality management practices
Operational performance
Market performance
Food and beverage industry
John Mambanda
Gabriel Maibvisira
Stanley Idanai Murangwa
Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe
title Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe
title_full Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe
title_fullStr Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe
title_full_unstemmed Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe
title_short Effects of Total Quality Management on the Performance of the Food and Beverages Industry in Zimbabwe
title_sort effects of total quality management on the performance of the food and beverages industry in zimbabwe
topic Total quality management,
Total quality management practices
Operational performance
Market performance
Food and beverage industry
url https://cris.library.msu.ac.zw//handle/11408/5335
work_keys_str_mv AT johnmambanda effectsoftotalqualitymanagementontheperformanceofthefoodandbeveragesindustryinzimbabwe
AT gabrielmaibvisira effectsoftotalqualitymanagementontheperformanceofthefoodandbeveragesindustryinzimbabwe
AT stanleyidanaimurangwa effectsoftotalqualitymanagementontheperformanceofthefoodandbeveragesindustryinzimbabwe