The impact of service quality on brand equity in public road transport: a case of Zimbabwe United Passengers Company
The research study was carried out to evaluate The Impact of Service Quality on Brand Equity in Public Road Transport a Case of Zimbabwe United Passengers Company. ZUPCO is undoubtedly facing a tough time and is losing credibility with travelling publics. There is need for ZUPCO to shake of its imag...
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| Language: | English |
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Midlands State University
2015
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| Online Access: | http://hdl.handle.net/11408/531 |
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