The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe

The study unpacks some of the frames of reference that people use to explain and understand Covid-19 in Zimbabwe. The study used a qualitative research approach to explore participants’ frames of reference. A phenomenological research design was adopted. Purposive sampling was used to select researc...

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Main Authors: Ashton Mudzingiri, Hugh Mangeya
Other Authors: Midlands State University
Format: research article
Language:English
Published: UNISA Press 2022
Subjects:
Online Access:https://cris.library.msu.ac.zw//handle/11408/5307
https://doi.org/10.1080/18186874.2022.2105732
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author Ashton Mudzingiri
Hugh Mangeya
author2 Midlands State University
author_facet Midlands State University
Ashton Mudzingiri
Hugh Mangeya
author_sort Ashton Mudzingiri
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description The study unpacks some of the frames of reference that people use to explain and understand Covid-19 in Zimbabwe. The study used a qualitative research approach to explore participants’ frames of reference. A phenomenological research design was adopted. Purposive sampling was used to select research participants, whilst two online focus group discussions were held. Data were collected through the use of semi-structured interview questions, which were administered online. The study revealed five salient themes as frames of reference, each with its own sub-themes. These are religion, politics, race, the rural–urban dichotomy, and age. The study concluded that people use their frames of reference to understand pandemics. Certain myths about Covid-19 emanate from people's frames of reference, without any scientific basis. It was also noted that frames of reference give rise to the construction and perpetuation of misinformation, disinformation, and conspiracy theories. It is recommended that stakeholders take a systematic and integrated approach which appeals to all people's frames of reference when disseminating information.
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spelling ir-11408-53072022-12-16T11:26:32Z The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe Ashton Mudzingiri Hugh Mangeya Midlands State University Midlands State University frames of reference Covid-19 religion politics race rural–urban dichotomy The study unpacks some of the frames of reference that people use to explain and understand Covid-19 in Zimbabwe. The study used a qualitative research approach to explore participants’ frames of reference. A phenomenological research design was adopted. Purposive sampling was used to select research participants, whilst two online focus group discussions were held. Data were collected through the use of semi-structured interview questions, which were administered online. The study revealed five salient themes as frames of reference, each with its own sub-themes. These are religion, politics, race, the rural–urban dichotomy, and age. The study concluded that people use their frames of reference to understand pandemics. Certain myths about Covid-19 emanate from people's frames of reference, without any scientific basis. It was also noted that frames of reference give rise to the construction and perpetuation of misinformation, disinformation, and conspiracy theories. It is recommended that stakeholders take a systematic and integrated approach which appeals to all people's frames of reference when disseminating information. 17 2 116 130 2022-12-16T11:26:31Z 2022-12-16T11:26:31Z 2022-10-20 research article https://cris.library.msu.ac.zw//handle/11408/5307 https://doi.org/10.1080/18186874.2022.2105732 en International Journal of African Renaissance Studies - Multi-, Inter- and Transdisciplinarity 1753-7274 open UNISA Press
spellingShingle frames of reference
Covid-19
religion
politics
race
rural–urban dichotomy
Ashton Mudzingiri
Hugh Mangeya
The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe
title The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe
title_full The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe
title_fullStr The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe
title_full_unstemmed The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe
title_short The Influence of Frames of Reference in Understanding Covid-19 in Zimbabwe
title_sort influence of frames of reference in understanding covid-19 in zimbabwe
topic frames of reference
Covid-19
religion
politics
race
rural–urban dichotomy
url https://cris.library.msu.ac.zw//handle/11408/5307
https://doi.org/10.1080/18186874.2022.2105732
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