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Modelling perceived e-learning service quality, student satisfaction and loyalty. A higher education perspective

Modelling perceived e-learning service quality, student satisfaction and loyalty. A higher education perspective

Blended e-learning has become a common phenomenon in higher education globally. Most affluent economies embraced e-learning by design through strategic moves to augment their competitiveness. However, in most emerging economies, e-learning implementation was impulsively reactive to the Covid-19ʹs de...

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Bibliographic Details
Main Authors: Phillip Dangaiso, Forbes Makudza, Hope Hogo
Other Authors: Department of Business Administration and Management, Zimbabwe Ezekiel Guti University, Bindura, Zimbabwe
Format: research article
Language:English
Published: Taylor and Francis Group 2022
Subjects:
E-learning
Service quality
Student satisfaction
Student loyalty
Digital Marketing
Higher education
Developing Country
Online Access:https://cris.library.msu.ac.zw//handle/11408/5285
https://doi.org/10.1080/2331186X.2022.2145805
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https://cris.library.msu.ac.zw//handle/11408/5285
https://doi.org/10.1080/2331186X.2022.2145805