The effectiveness of customer service strategies in improving customer loyalty: case of First Mutual Life
The purpose of this study was to assess the effectiveness of customer service strategies engaged by First Mutual Life Assurance Company. The objectives being: to find out the effects that training employees on customer service have on customer loyalty; to identify if employee emotional intelligence...
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| Language: | English |
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Midlands State University
2015
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| Online Access: | http://hdl.handle.net/11408/526 |
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