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Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis

Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis

Resilient entrepreneurial strategy is a concept of great importance as it captures how entrepreneurs can ensure business sustainability in the face of harsh economic conditions of a market. In the wake of the economic crisis induced by the COVID-19 pandemic, it is not surprising to observe that scho...

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Bibliographic Details
Main Authors: Mufaro Dzingirai, Rodgers Ndava
Other Authors: Midlands State University, Zimbabwe
Format: book part
Language:English
Published: IGI Global 2022
Subjects:
SMEs
Entrepreneurial Resilience
Strategy
Entrepreneurship
COVID-19
Online Access:https://cris.library.msu.ac.zw//handle/11408/5246
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https://cris.library.msu.ac.zw//handle/11408/5246