Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors
The chapter analyses the state of MICE tourism and available MICE investment opportunities in southern Africa. It examined challenges confronting southern Africa in its resolve to diversify the mono-cultural regional economy. The analysis was framed within the contingency management perspective. An...
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| Language: | English |
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Springer, Cham
2022
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5245 https://doi.org/10.1007/978-3-030-70171-0_4 |
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| _version_ | 1779905265525587968 |
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| author | Zibanai Zhou |
| author2 | Michael Z. Ngoasong |
| author_facet | Michael Z. Ngoasong Zibanai Zhou |
| author_sort | Zibanai Zhou |
| collection | DSpace |
| description | The chapter analyses the state of MICE tourism and available MICE investment opportunities in southern Africa. It examined challenges confronting southern Africa in its resolve to diversify the mono-cultural regional economy. The analysis was framed within the contingency management perspective. An interpretive qualitative methodology was used to collect data from 60 self administered questionnaires and five in depth interviews. MICE stakeholders were chosen through a simple random selection process. Results suggested that MICE tourism in southern Africa is at its formative stage albeit with potential for further growth. Southern Africa has competitive MICE amenities and emerging as a MICE investment destination laden with immense potential. Southern Africa MICE tourism’s future growth trajectory will depend on the adopted MICE management responsive strategy to the challenges affecting the region. The region could leverage on the Approved Destination Status (ADS) dispensation as a way of diversifying its MICE tourism market. Southern African countries can also re-configure their MICE product offerings and review tourism juristic bodies’ funding model to strengthen and position the region on the global MICE stage. |
| format | book part |
| id | ir-11408-5245 |
| institution | My University |
| language | English |
| publishDate | 2022 |
| publisher | Springer, Cham |
| record_format | dspace |
| spelling | ir-11408-52452022-11-24T17:31:18Z Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors Zibanai Zhou Michael Z. Ngoasong Ogechi Adeola Albert N. Kimbu Robert E. Hinson Faculty of Commerce, Tourism and Hospitality, Midlands State University, Gweru, Zimbabwe Open University Business School, The Open University, Milton Keynes, UK Lagos Business School, Pan-Atlantic University, Lagos, Nigeria School of Hospitality and Tourism, University of Surrey, Guildford, Surrey, UK University of Ghana Business School, University of Ghana, Accra, Ghana MICE sector Southern Africa Tourism development Southern Africa Development Community Institutional investors Opportunities The chapter analyses the state of MICE tourism and available MICE investment opportunities in southern Africa. It examined challenges confronting southern Africa in its resolve to diversify the mono-cultural regional economy. The analysis was framed within the contingency management perspective. An interpretive qualitative methodology was used to collect data from 60 self administered questionnaires and five in depth interviews. MICE stakeholders were chosen through a simple random selection process. Results suggested that MICE tourism in southern Africa is at its formative stage albeit with potential for further growth. Southern Africa has competitive MICE amenities and emerging as a MICE investment destination laden with immense potential. Southern Africa MICE tourism’s future growth trajectory will depend on the adopted MICE management responsive strategy to the challenges affecting the region. The region could leverage on the Approved Destination Status (ADS) dispensation as a way of diversifying its MICE tourism market. Southern African countries can also re-configure their MICE product offerings and review tourism juristic bodies’ funding model to strengthen and position the region on the global MICE stage. 55 72 2022-11-24T17:31:17Z 2022-11-24T17:31:17Z 2021-04-27 book part https://cris.library.msu.ac.zw//handle/11408/5245 https://doi.org/10.1007/978-3-030-70171-0_4 en Tourism, Hospitality & Event Management New Frontiers in Hospitality and Tourism Management in Africa 978-3-030-70171-0 open Springer, Cham |
| spellingShingle | MICE sector Southern Africa Tourism development Southern Africa Development Community Institutional investors Opportunities Zibanai Zhou Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors |
| title | Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors |
| title_full | Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors |
| title_fullStr | Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors |
| title_full_unstemmed | Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors |
| title_short | Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors |
| title_sort | southern africa’s morphing into a mice tourism space: critical insights for institutional investors |
| topic | MICE sector Southern Africa Tourism development Southern Africa Development Community Institutional investors Opportunities |
| url | https://cris.library.msu.ac.zw//handle/11408/5245 https://doi.org/10.1007/978-3-030-70171-0_4 |
| work_keys_str_mv | AT zibanaizhou southernafricasmorphingintoamicetourismspacecriticalinsightsforinstitutionalinvestors |