The semiotics of unconventional automobile naming in Zimbabwe

Although manufacturers are responsible for naming vehicles that they produce, the users, admirers and those with aversions to these automobiles have a tendency of giving secondary or additional names to the vehicles. In most cases, those secondary names become more acceptable and common identifiers...

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Main Authors: Nhongo, Raphael, Tshotsho, Baba Primrose
Format: Article
Language:English
Published: National Inquiry Services Centre 2022
Subjects:
Online Access:https://doi.org/10.2989/NA.2021.35.1.3.1358
http://hdl.handle.net/11408/4870
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author Nhongo, Raphael
Tshotsho, Baba Primrose
author_facet Nhongo, Raphael
Tshotsho, Baba Primrose
author_sort Nhongo, Raphael
collection DSpace
description Although manufacturers are responsible for naming vehicles that they produce, the users, admirers and those with aversions to these automobiles have a tendency of giving secondary or additional names to the vehicles. In most cases, those secondary names become more acceptable and common identifiers than the original ones given by the manufacturers. This article explores these secondary names by establishing their origins, their etymology and their meanings. The secondary names being studied here were collected through interviews with mechanics at workshops and with motorists at fuel stations in Bulawayo, Zimbabwe. Purposeful sampling coupled with volunteer sampling were utilised to select members who were interviewed about secondary names of automobiles and their etymology and meanings. The results showed that the secondary naming of cars comes mainly as a result of shape, efficiency, speed, primary name, politics, social acceptability and the socio-economic factors associated with it. The article concludes that the secondary naming of automobiles is a way of showing appreciation, love or hate of the product, and such naming follows some systematic pattern. “Secondary name” as a term in onomastics has not been common but was used here because “nickname” and “pseudonym” were not suitable as descriptors of the concept being scrutinised.
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spelling ir-11408-48702022-06-27T13:49:06Z The semiotics of unconventional automobile naming in Zimbabwe Nhongo, Raphael Tshotsho, Baba Primrose Naming vehicles Secondary naming Automobiles Although manufacturers are responsible for naming vehicles that they produce, the users, admirers and those with aversions to these automobiles have a tendency of giving secondary or additional names to the vehicles. In most cases, those secondary names become more acceptable and common identifiers than the original ones given by the manufacturers. This article explores these secondary names by establishing their origins, their etymology and their meanings. The secondary names being studied here were collected through interviews with mechanics at workshops and with motorists at fuel stations in Bulawayo, Zimbabwe. Purposeful sampling coupled with volunteer sampling were utilised to select members who were interviewed about secondary names of automobiles and their etymology and meanings. The results showed that the secondary naming of cars comes mainly as a result of shape, efficiency, speed, primary name, politics, social acceptability and the socio-economic factors associated with it. The article concludes that the secondary naming of automobiles is a way of showing appreciation, love or hate of the product, and such naming follows some systematic pattern. “Secondary name” as a term in onomastics has not been common but was used here because “nickname” and “pseudonym” were not suitable as descriptors of the concept being scrutinised. 2022-05-20T07:45:20Z 2022-05-20T07:45:20Z 2021 Article 1012-0254 2706-9842 https://doi.org/10.2989/NA.2021.35.1.3.1358 http://hdl.handle.net/11408/4870 en Nomina Africana;Vol. 35; No. 1: p. 16-40 open National Inquiry Services Centre
spellingShingle Naming vehicles
Secondary naming
Automobiles
Nhongo, Raphael
Tshotsho, Baba Primrose
The semiotics of unconventional automobile naming in Zimbabwe
title The semiotics of unconventional automobile naming in Zimbabwe
title_full The semiotics of unconventional automobile naming in Zimbabwe
title_fullStr The semiotics of unconventional automobile naming in Zimbabwe
title_full_unstemmed The semiotics of unconventional automobile naming in Zimbabwe
title_short The semiotics of unconventional automobile naming in Zimbabwe
title_sort semiotics of unconventional automobile naming in zimbabwe
topic Naming vehicles
Secondary naming
Automobiles
url https://doi.org/10.2989/NA.2021.35.1.3.1358
http://hdl.handle.net/11408/4870
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