Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity
Zimbabwe’s Broadcasting Services Amendment Act (BSAA; 2007) unveils a commitment towards multilingual broadcasting for public broadcasting. This study cross-examines the design of the multilingual broadcasting policy in the Act, and its subsequent implementation at the Zimbabwe Broadcasting Corporat...
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| Format: | Article |
| Language: | English |
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Routledge
2022
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| Online Access: | https://doi.org/10.2989/16073614.2019.1692674 http://hdl.handle.net/11408/4855 |
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| author | Mpofu, Phillip Mutasa, Davie E. Salawu, Abiodun |
| author_facet | Mpofu, Phillip Mutasa, Davie E. Salawu, Abiodun |
| author_sort | Mpofu, Phillip |
| collection | DSpace |
| description | Zimbabwe’s Broadcasting Services Amendment Act (BSAA; 2007) unveils a commitment towards multilingual broadcasting for public broadcasting. This study cross-examines the design of the multilingual broadcasting policy in the Act, and its subsequent implementation at the Zimbabwe Broadcasting Corporation (ZBC), with particular attention to the treatment of indigenous languages. Empirical data for this study is drawn from purposively selected broadcasting personnel, academics and radio/television audiences. The study is grounded in the concepts of linguistic hegemony, political economy of communication and media economics. The study shows that the implementation of the multilingual broadcasting policy apparent in the BSAA (2007) is restricted by the sociolinguistic, political, economic and global factors which determine language choices and practices in broadcast media. This study is a significant contribution to the meagre scholarship on the nexus between language and media policy, particularly language policy of broadcast media in Zimbabwe, and Africa in general. |
| format | Article |
| id | ir-11408-4855 |
| institution | My University |
| language | English |
| publishDate | 2022 |
| publisher | Routledge |
| record_format | dspace |
| spelling | ir-11408-48552022-06-27T13:49:06Z Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity Mpofu, Phillip Mutasa, Davie E. Salawu, Abiodun Multilingual broadcasting Public broadcasting Zimbabwe’s Broadcasting Services Amendment Act (BSAA; 2007) unveils a commitment towards multilingual broadcasting for public broadcasting. This study cross-examines the design of the multilingual broadcasting policy in the Act, and its subsequent implementation at the Zimbabwe Broadcasting Corporation (ZBC), with particular attention to the treatment of indigenous languages. Empirical data for this study is drawn from purposively selected broadcasting personnel, academics and radio/television audiences. The study is grounded in the concepts of linguistic hegemony, political economy of communication and media economics. The study shows that the implementation of the multilingual broadcasting policy apparent in the BSAA (2007) is restricted by the sociolinguistic, political, economic and global factors which determine language choices and practices in broadcast media. This study is a significant contribution to the meagre scholarship on the nexus between language and media policy, particularly language policy of broadcast media in Zimbabwe, and Africa in general. 2022-05-13T10:04:19Z 2022-05-13T10:04:19Z 2019 Article 1607-3614 1727-9461 https://doi.org/10.2989/16073614.2019.1692674 http://hdl.handle.net/11408/4855 en Southern African Linguistics and Applied Language Studies;Vol. 37; No. 4: p. 267-278 open Routledge |
| spellingShingle | Multilingual broadcasting Public broadcasting Mpofu, Phillip Mutasa, Davie E. Salawu, Abiodun Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity |
| title | Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity |
| title_full | Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity |
| title_fullStr | Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity |
| title_full_unstemmed | Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity |
| title_short | Multilingual broadcasting in post-2000 Zimbabwe: design, implementation and language parity |
| title_sort | multilingual broadcasting in post-2000 zimbabwe: design, implementation and language parity |
| topic | Multilingual broadcasting Public broadcasting |
| url | https://doi.org/10.2989/16073614.2019.1692674 http://hdl.handle.net/11408/4855 |
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