Facebook groups as transnational counter public sphere for diasporic communities

Mainstream media tend to frame media content from the perspectives of locals and seldom in the interest of diasporic communities. However, the emergence of social media has supported the existence of online diasporic communities. Deploying insights from the concepts of alternative media, digital cou...

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Main Authors: Mpofu, Phillip, Asak, Moses O., Salawu, Abiodun
Format: Article
Language:English
Published: Cogent 2022
Subjects:
Online Access:https://doi.org/10.1080/23311983.2022.2027598
http://hdl.handle.net/11408/4852
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author Mpofu, Phillip
Asak, Moses O.
Salawu, Abiodun
author_facet Mpofu, Phillip
Asak, Moses O.
Salawu, Abiodun
author_sort Mpofu, Phillip
collection DSpace
description Mainstream media tend to frame media content from the perspectives of locals and seldom in the interest of diasporic communities. However, the emergence of social media has supported the existence of online diasporic communities. Deploying insights from the concepts of alternative media, digital counter public sphere and hidden transcript, this study explores the use of Facebook groups by Zimbabwean diaspora to form transnational online communities and connect with the homeland. This is a netnographic study of selected Facebook groups of Zimbabweans residing abroad. The study shows that since mainstream media in both home and host countries tend to exclude and marginalise interests of diasporic communities, Facebook has become an alternative counter public sphere for diasporic communities. Due to the affordances of social media, networking sites can be expedient platforms for creating diasporic networks, facilitating information circulation and enabling unrestricted and wide-ranging public debate; however, they can be volatile and susceptible to cybercrime and cyberbullying. The study demonstrates conundrums of online-based communities with regard to issues of trust, legitimacy, accountability and regulation. Research Article; Cultural Studies; 60 Arts & Humanities; 60.2.13 Media Communication; 60.3 Humanities; 60.3.6 Cultural Studies; 60.4 Language & Literature; 60.4.1 Language & Linguistics
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spelling ir-11408-48522022-06-27T13:49:06Z Facebook groups as transnational counter public sphere for diasporic communities Mpofu, Phillip Asak, Moses O. Salawu, Abiodun Zimbabwean diaspora Facebook groups Digital counter-public sphere Migration Alternative media Mainstream media tend to frame media content from the perspectives of locals and seldom in the interest of diasporic communities. However, the emergence of social media has supported the existence of online diasporic communities. Deploying insights from the concepts of alternative media, digital counter public sphere and hidden transcript, this study explores the use of Facebook groups by Zimbabwean diaspora to form transnational online communities and connect with the homeland. This is a netnographic study of selected Facebook groups of Zimbabweans residing abroad. The study shows that since mainstream media in both home and host countries tend to exclude and marginalise interests of diasporic communities, Facebook has become an alternative counter public sphere for diasporic communities. Due to the affordances of social media, networking sites can be expedient platforms for creating diasporic networks, facilitating information circulation and enabling unrestricted and wide-ranging public debate; however, they can be volatile and susceptible to cybercrime and cyberbullying. The study demonstrates conundrums of online-based communities with regard to issues of trust, legitimacy, accountability and regulation. Research Article; Cultural Studies; 60 Arts & Humanities; 60.2.13 Media Communication; 60.3 Humanities; 60.3.6 Cultural Studies; 60.4 Language & Literature; 60.4.1 Language & Linguistics 2022-05-12T14:35:07Z 2022-05-12T14:35:07Z 2022 Article 2331-1983 https://doi.org/10.1080/23311983.2022.2027598 http://hdl.handle.net/11408/4852 en Cogent Arts and Humanities;Vol. 9; No. 1 open Cogent
spellingShingle Zimbabwean diaspora
Facebook groups
Digital counter-public sphere
Migration
Alternative media
Mpofu, Phillip
Asak, Moses O.
Salawu, Abiodun
Facebook groups as transnational counter public sphere for diasporic communities
title Facebook groups as transnational counter public sphere for diasporic communities
title_full Facebook groups as transnational counter public sphere for diasporic communities
title_fullStr Facebook groups as transnational counter public sphere for diasporic communities
title_full_unstemmed Facebook groups as transnational counter public sphere for diasporic communities
title_short Facebook groups as transnational counter public sphere for diasporic communities
title_sort facebook groups as transnational counter public sphere for diasporic communities
topic Zimbabwean diaspora
Facebook groups
Digital counter-public sphere
Migration
Alternative media
url https://doi.org/10.1080/23311983.2022.2027598
http://hdl.handle.net/11408/4852
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