Indigenous media and social media convergence: adaptation of storytelling on Twitter, SoundCloud and YouTube

Storytelling is ordinarily trivialised as an antiquated oramedia genre, and of less significance in Zimbabwean mainstream media and communication studies, hence it is understudied. Recent studies largely take a literary gaze on storytelling, and do not theorise it from an indigenous media viewpoint...

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Bibliographic Details
Main Author: Mpofu, Phillip
Format: Article
Language:English
Published: Journal of Asian and African Studies 2022
Subjects:
Online Access:https://doi.org/10.1177/00219096211049176
http://hdl.handle.net/11408/4833
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