Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective.
Deceptive e-cigarette counterfeits are a growing concern for health practitioners and regulators. Web's law, trait theory and persuasion theory were employed to examine psychosocial factors that influence susceptibility to deceptive e-cigarettes. Cross sectional data were collected from 562 Sou...
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| Format: | Article |
| Language: | English |
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Sabinet Online
2022
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| Online Access: | https://journals.co.za/content/journal/aa_ajber/browse http://hdl.handle.net/11408/4720 |
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| author | Muposhi, Asphat Dhurup, M. |
| author_facet | Muposhi, Asphat Dhurup, M. |
| author_sort | Muposhi, Asphat |
| collection | DSpace |
| description | Deceptive e-cigarette counterfeits are a growing concern for health practitioners and regulators. Web's law, trait theory and persuasion theory were employed to examine psychosocial factors that influence susceptibility to deceptive e-cigarettes. Cross sectional data were collected from 562 South African consumers recruited from five websites that actively promote and sell e-cigarettes. Standard multiple regression analysis results identified sensation seeking, hedonic orientation and perceived authenticity as the main factors influencing susceptibility to deceptive e-cigarette counterfeits. As consumers are influenced by content shared on online e-cigarette platforms, the use of opinion leaders and celebrities to convey messages informing consumers of the dangers of deceptive counterfeit e-cigarettes is imperative. There is also a need to step up the enforcement and monitoring of anti-counterfeit laws to discourage the supply of counterfeit e-cigarettes. Investment in consumer education, research and development is encouraged to come up with innovative e-cigarette attributes that are difficult to imitate. |
| format | Article |
| id | ir-11408-4720 |
| institution | My University |
| language | English |
| publishDate | 2022 |
| publisher | Sabinet Online |
| record_format | dspace |
| spelling | ir-11408-47202022-06-27T13:49:06Z Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. Muposhi, Asphat Dhurup, M. Deceptive e-cigarette counterfeits Perceived authenticity Susceptibility Personality traits South Africa Deceptive e-cigarette counterfeits are a growing concern for health practitioners and regulators. Web's law, trait theory and persuasion theory were employed to examine psychosocial factors that influence susceptibility to deceptive e-cigarettes. Cross sectional data were collected from 562 South African consumers recruited from five websites that actively promote and sell e-cigarettes. Standard multiple regression analysis results identified sensation seeking, hedonic orientation and perceived authenticity as the main factors influencing susceptibility to deceptive e-cigarette counterfeits. As consumers are influenced by content shared on online e-cigarette platforms, the use of opinion leaders and celebrities to convey messages informing consumers of the dangers of deceptive counterfeit e-cigarettes is imperative. There is also a need to step up the enforcement and monitoring of anti-counterfeit laws to discourage the supply of counterfeit e-cigarettes. Investment in consumer education, research and development is encouraged to come up with innovative e-cigarette attributes that are difficult to imitate. 2022-03-21T12:12:41Z 2022-03-21T12:12:41Z 2021 Article 1750-4554 https://journals.co.za/content/journal/aa_ajber/browse 10.31920/1750-4562/2021/v16n2a5 http://hdl.handle.net/11408/4720 en African Journal of Business and Economic Research;Vol. 16; No. 2: p. 95-115 open Sabinet Online |
| spellingShingle | Deceptive e-cigarette counterfeits Perceived authenticity Susceptibility Personality traits South Africa Muposhi, Asphat Dhurup, M. Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. |
| title | Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. |
| title_full | Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. |
| title_fullStr | Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. |
| title_full_unstemmed | Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. |
| title_short | Psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a Web's law-persuasion-trait theory perspective. |
| title_sort | psychosocial correlates of deceptive e-cigarette counterfeit susceptibility: a web's law-persuasion-trait theory perspective. |
| topic | Deceptive e-cigarette counterfeits Perceived authenticity Susceptibility Personality traits South Africa |
| url | https://journals.co.za/content/journal/aa_ajber/browse http://hdl.handle.net/11408/4720 |
| work_keys_str_mv | AT muposhiasphat psychosocialcorrelatesofdeceptiveecigarettecounterfeitsusceptibilityawebslawpersuasiontraittheoryperspective AT dhurupm psychosocialcorrelatesofdeceptiveecigarettecounterfeitsusceptibilityawebslawpersuasiontraittheoryperspective |