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Electronic customer relationship management framework for Game Parks in Zimbabwe

Electronic customer relationship management framework for Game Parks in Zimbabwe

Electronic customer relationship management (e-CRM) is acknowledged today as an obligatory concept of customer relationship management in the world of services. However, there is a lack of any clear e-CRM framework for Game Parks in Zimbabwe. Consequently, this study’s primary objective is to addres...

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Bibliographic Details
Main Authors: Tsokota, Theo, Mahlangu, Gilbert, Muruko, Muchaneta Enipha, Kangara- Chipfumbu, Colletor Tendeukai
Format: Article
Language:English
Published: Routledge 2022
Subjects:
Electronic customer relationship management
Framework
Game parks
Zimbabwe
Online Access:https://doi.org/10.1080/20421338.2021.1938797
http://hdl.handle.net/11408/4647
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https://doi.org/10.1080/20421338.2021.1938797
http://hdl.handle.net/11408/4647