Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media

Indigenous language media research by linguists in Zimbabwe is generally epitomised by animated arguments which disapprove of the dominance of English and marginalisation of indigenous languages in broadcast and print media. Considering the communicative and cultural imperatives for indigenous langu...

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Main Authors: Mpofu, Phillip, Salawu, Abiodun
Format: Article
Language:English
Published: Routledge 2021
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Online Access:https://www.tandfonline.com/doi/abs/10.1080/10228195.2018.1441321
http://hdl.handle.net/11408/4502
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author Mpofu, Phillip
Salawu, Abiodun
author_facet Mpofu, Phillip
Salawu, Abiodun
author_sort Mpofu, Phillip
collection DSpace
description Indigenous language media research by linguists in Zimbabwe is generally epitomised by animated arguments which disapprove of the dominance of English and marginalisation of indigenous languages in broadcast and print media. Considering the communicative and cultural imperatives for indigenous language media in post-independence African nation-states, including indigenous languages in the media is paramount. However, whilst the need to protect indigenous languages and the effects of global spread of English hegemony have attracted considerable scholarly attention, leading factors that shape language attitudes and language choices in the media are underspecified, and in some cases not specified. Applying the interdisciplinary research approach, this article maintains that an interdisciplinary approach provides the foundation for developing eclectic theory. This enhances the comprehension of historical, socio-political, economic, technological and other factors which determine language choices in broadcast and print media.
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spelling ir-11408-45022022-06-27T13:49:06Z Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media Mpofu, Phillip Salawu, Abiodun indigenous language media language policy indigenous languages interdisciplinary research English hegemony Zimbabwe Indigenous language media research by linguists in Zimbabwe is generally epitomised by animated arguments which disapprove of the dominance of English and marginalisation of indigenous languages in broadcast and print media. Considering the communicative and cultural imperatives for indigenous language media in post-independence African nation-states, including indigenous languages in the media is paramount. However, whilst the need to protect indigenous languages and the effects of global spread of English hegemony have attracted considerable scholarly attention, leading factors that shape language attitudes and language choices in the media are underspecified, and in some cases not specified. Applying the interdisciplinary research approach, this article maintains that an interdisciplinary approach provides the foundation for developing eclectic theory. This enhances the comprehension of historical, socio-political, economic, technological and other factors which determine language choices in broadcast and print media. 2021-11-12T09:00:13Z 2021-11-12T09:00:13Z 2018 Article 1022-8195 https://www.tandfonline.com/doi/abs/10.1080/10228195.2018.1441321 http://hdl.handle.net/11408/4502 en Language Matters Studies in the Languages of Africa Vol.49, Iss. 1; open Routledge
spellingShingle indigenous language media
language policy
indigenous languages
interdisciplinary research
English hegemony
Zimbabwe
Mpofu, Phillip
Salawu, Abiodun
Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media
title Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media
title_full Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media
title_fullStr Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media
title_full_unstemmed Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media
title_short Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media
title_sort interdisciplinarity and indigenous language media: understanding language choices in zimbabwe’s media
topic indigenous language media
language policy
indigenous languages
interdisciplinary research
English hegemony
Zimbabwe
url https://www.tandfonline.com/doi/abs/10.1080/10228195.2018.1441321
http://hdl.handle.net/11408/4502
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