Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms
The study main aim was to assess the impact of transformative innovation strategies on organizational growth in the Zimbabwean telecoms. The study was guided by the objectives that included determining the effects of proactive strategy on customer retention, determining the effect of active strategy...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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2021
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| Online Access: | http://hdl.handle.net/11408/4477 |
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| _version_ | 1779905196009193472 |
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| author | Mveku, Blessed Masamba, Simbarashe Mutero, Tanaka T.T. Mutoko, Bruce |
| author_facet | Mveku, Blessed Masamba, Simbarashe Mutero, Tanaka T.T. Mutoko, Bruce |
| author_sort | Mveku, Blessed |
| collection | DSpace |
| description | The study main aim was to assess the impact of transformative innovation strategies on organizational growth in the Zimbabwean telecoms. The study was guided by the objectives that included determining the effects of proactive strategy on customer retention, determining the effect of active strategy on operational efficiency and to establish the relationship between passive strategy and market share. Relevant literatures were also covered in chapter two. The literature was presented by the aid of past researchers that wrote of transformative innovation strategies on organizational growth in the form of a constructive argument
by the aid of authors in support and those who were against. The literatures also filled the gaps and showed the empirical evidence. The recommendations of the study were that the companies in the telecommunications sector should embark on transformational innovation strategies which help the organizations to do mass
marketing, continuous innovation and increasing the operational efficiency of the organizations. |
| format | Article |
| id | ir-11408-4477 |
| institution | My University |
| language | English |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ir-11408-44772022-06-27T13:49:06Z Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms Mveku, Blessed Masamba, Simbarashe Mutero, Tanaka T.T. Mutoko, Bruce Telecommunications Transformative innovation Organizational Growth The study main aim was to assess the impact of transformative innovation strategies on organizational growth in the Zimbabwean telecoms. The study was guided by the objectives that included determining the effects of proactive strategy on customer retention, determining the effect of active strategy on operational efficiency and to establish the relationship between passive strategy and market share. Relevant literatures were also covered in chapter two. The literature was presented by the aid of past researchers that wrote of transformative innovation strategies on organizational growth in the form of a constructive argument by the aid of authors in support and those who were against. The literatures also filled the gaps and showed the empirical evidence. The recommendations of the study were that the companies in the telecommunications sector should embark on transformational innovation strategies which help the organizations to do mass marketing, continuous innovation and increasing the operational efficiency of the organizations. 2021-07-28T11:19:53Z 2021-07-28T11:19:53Z 2020-09 Article 2520-7490 http://hdl.handle.net/11408/4477 en Dynamic Research Journals; open |
| spellingShingle | Telecommunications Transformative innovation Organizational Growth Mveku, Blessed Masamba, Simbarashe Mutero, Tanaka T.T. Mutoko, Bruce Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms |
| title | Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms |
| title_full | Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms |
| title_fullStr | Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms |
| title_full_unstemmed | Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms |
| title_short | Assessing the impact of transformative innovation strategies on organisational growth in the Zimbabwean Telecoms |
| title_sort | assessing the impact of transformative innovation strategies on organisational growth in the zimbabwean telecoms |
| topic | Telecommunications Transformative innovation Organizational Growth |
| url | http://hdl.handle.net/11408/4477 |
| work_keys_str_mv | AT mvekublessed assessingtheimpactoftransformativeinnovationstrategiesonorganisationalgrowthinthezimbabweantelecoms AT masambasimbarashe assessingtheimpactoftransformativeinnovationstrategiesonorganisationalgrowthinthezimbabweantelecoms AT muterotanakatt assessingtheimpactoftransformativeinnovationstrategiesonorganisationalgrowthinthezimbabweantelecoms AT mutokobruce assessingtheimpactoftransformativeinnovationstrategiesonorganisationalgrowthinthezimbabweantelecoms |