The effects of corporate social responsibility (Csr) on corporate brand positioning
The purpose of this paper was to investigate the role of Corporate Social Responsibility (CSR) in corporate brand positioning in the printing and packaging industry in Zimbabwe. The research was conducted by reviewing various streams of literature and interviews with 10 representatives from 5 compan...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing
2021
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| Subjects: | |
| Online Access: | https://www.richtmann.org/journal/index.php/mjss/article/view/4129 http://hdl.handle.net/11408/4379 |
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