Cultural awareness and the global hospitality business
In the contemporary hospitality business, cultural awareness has become an important source of competitive advantage. With the proliferation of multinational hospitality firms, there is cutthroat competition: it is a "survival of the fittest" game. Hospitality firms can outsmart and outper...
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| Format: | Article |
| Language: | English |
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Cognizant Communication Corporation
2021
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| Online Access: | https://doi.org/10.3727/108354210X12724863553686 http://hdl.handle.net/11408/4282 |
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