Identity construction or obfuscation on social media: a case of Facebook and WhatsApp

This paper appraises the way Facebook and WhatsApp social media users construct or obfuscate their identities and that of their followers and/or audience. Social media users post their statuses and what is on their mind on the public domain. These posts are presumed to ‘project’ the sender’s identit...

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Main Author: Jakaza, Ernest
Format: Article
Language:English
Published: Routledge 2021
Subjects:
Online Access:https://www.tandfonline.com/doi/abs/10.1080/14725843.2020.1804829
http://hdl.handle.net/11408/4273
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author Jakaza, Ernest
author_facet Jakaza, Ernest
author_sort Jakaza, Ernest
collection DSpace
description This paper appraises the way Facebook and WhatsApp social media users construct or obfuscate their identities and that of their followers and/or audience. Social media users post their statuses and what is on their mind on the public domain. These posts are presumed to ‘project’ the sender’s identity dis/aligning themselves with readers or potential readers. The discursive processes involved are crucial for the appraisal of how identities are constructed or obfuscated. Language is at the centre of identity co-construction or obfuscation. Engaging the Appraisal and Social Constructionism theoretical frameworks, the paper examines identity construction or obfuscation from the three levels of analysis: lexical, textual pragmatic and interactional levels. Data for analysis is purposively sampled. Observation and group discussions are utilised to appraise the discursive socio-semantic meanings of the status and posts on social media. The paper argues that identities are largely obfuscated than constructed on social media. Identities are never unified, fragmentation of identities in differing situations and contexts compound obfuscation of identities in general.
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spelling ir-11408-42732022-06-27T13:49:06Z Identity construction or obfuscation on social media: a case of Facebook and WhatsApp Jakaza, Ernest Identity construction social media language appraisal theory social constructionism This paper appraises the way Facebook and WhatsApp social media users construct or obfuscate their identities and that of their followers and/or audience. Social media users post their statuses and what is on their mind on the public domain. These posts are presumed to ‘project’ the sender’s identity dis/aligning themselves with readers or potential readers. The discursive processes involved are crucial for the appraisal of how identities are constructed or obfuscated. Language is at the centre of identity co-construction or obfuscation. Engaging the Appraisal and Social Constructionism theoretical frameworks, the paper examines identity construction or obfuscation from the three levels of analysis: lexical, textual pragmatic and interactional levels. Data for analysis is purposively sampled. Observation and group discussions are utilised to appraise the discursive socio-semantic meanings of the status and posts on social media. The paper argues that identities are largely obfuscated than constructed on social media. Identities are never unified, fragmentation of identities in differing situations and contexts compound obfuscation of identities in general. 2021-05-28T11:09:43Z 2021-05-28T11:09:43Z 2020 Article 1472-5851 https://www.tandfonline.com/doi/abs/10.1080/14725843.2020.1804829 http://hdl.handle.net/11408/4273 en African Identities;Vol.19 ; No.2 open Routledge
spellingShingle Identity construction
social media
language
appraisal theory
social constructionism
Jakaza, Ernest
Identity construction or obfuscation on social media: a case of Facebook and WhatsApp
title Identity construction or obfuscation on social media: a case of Facebook and WhatsApp
title_full Identity construction or obfuscation on social media: a case of Facebook and WhatsApp
title_fullStr Identity construction or obfuscation on social media: a case of Facebook and WhatsApp
title_full_unstemmed Identity construction or obfuscation on social media: a case of Facebook and WhatsApp
title_short Identity construction or obfuscation on social media: a case of Facebook and WhatsApp
title_sort identity construction or obfuscation on social media: a case of facebook and whatsapp
topic Identity construction
social media
language
appraisal theory
social constructionism
url https://www.tandfonline.com/doi/abs/10.1080/14725843.2020.1804829
http://hdl.handle.net/11408/4273
work_keys_str_mv AT jakazaernest identityconstructionorobfuscationonsocialmediaacaseoffacebookandwhatsapp