Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012)

The purpose of this study is to assess the Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. This is because effective communication has been the pillar to the success of many big corporate organiza...

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Bibliographic Details
Main Authors: Masuku, Caven, Zulu, Perseverance
Language:English
Published: International Journal of Innovative and Applied Research 2014
Subjects:
Online Access:http://hdl.handle.net/11408/421
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author Masuku, Caven
Zulu, Perseverance
author_facet Masuku, Caven
Zulu, Perseverance
author_sort Masuku, Caven
collection DSpace
description The purpose of this study is to assess the Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. This is because effective communication has been the pillar to the success of many big corporate organizations and this prompted the researcher to study a local organization, Hwange Colliery Company. In this study literature was reviewed from scholars that had prior knowledge on the topic of organizational communication and its importance in the day to day running of organizations. The theoretical framework in the study focuses on the process of communication; this was done to enable the researcher to have a better understanding of the importance of organizational communication in at Hwange Colliery Company. The study would be informed by four theories namely Lasswell model of communication, Shannon and Weaver’s communication transmission model, Schramm’s model of Communication and bureaucracy theory. Furthermore, the study implies triangulation that is the use of both qualitative and quantitative research methods to attain information closer to reality and validity. The research methods used include interviews, questionnaires and participant observation as data gathering techniques as they were the most suitable in collecting data from the different publics at HCCL. Recommendations were made to enable the organization to achieve maximum efficiency in communication. Improvements that are required are mentioned so as to help future research.
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spelling ir-11408-4212022-06-27T13:49:06Z Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012) Masuku, Caven Zulu, Perseverance Corporate affairs Organisational communication Channel The purpose of this study is to assess the Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. This is because effective communication has been the pillar to the success of many big corporate organizations and this prompted the researcher to study a local organization, Hwange Colliery Company. In this study literature was reviewed from scholars that had prior knowledge on the topic of organizational communication and its importance in the day to day running of organizations. The theoretical framework in the study focuses on the process of communication; this was done to enable the researcher to have a better understanding of the importance of organizational communication in at Hwange Colliery Company. The study would be informed by four theories namely Lasswell model of communication, Shannon and Weaver’s communication transmission model, Schramm’s model of Communication and bureaucracy theory. Furthermore, the study implies triangulation that is the use of both qualitative and quantitative research methods to attain information closer to reality and validity. The research methods used include interviews, questionnaires and participant observation as data gathering techniques as they were the most suitable in collecting data from the different publics at HCCL. Recommendations were made to enable the organization to achieve maximum efficiency in communication. Improvements that are required are mentioned so as to help future research. 2014-09-01T10:40:47Z 2014-09-01T10:40:47Z 2014 2348 – 0319 http://hdl.handle.net/11408/421 en International Journal of Innovative and Applied Research;Vol. 2(1) open International Journal of Innovative and Applied Research
spellingShingle Corporate affairs
Organisational communication
Channel
Masuku, Caven
Zulu, Perseverance
Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012)
title Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012)
title_full Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012)
title_fullStr Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012)
title_full_unstemmed Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012)
title_short Effectiveness of Organizational Communication channels used by Hwange Colliery Company to communicate with its Publics to enhance corporate reputation. (2010-2012)
title_sort effectiveness of organizational communication channels used by hwange colliery company to communicate with its publics to enhance corporate reputation. (2010-2012)
topic Corporate affairs
Organisational communication
Channel
url http://hdl.handle.net/11408/421
work_keys_str_mv AT masukucaven effectivenessoforganizationalcommunicationchannelsusedbyhwangecollierycompanytocommunicatewithitspublicstoenhancecorporatereputation20102012
AT zuluperseverance effectivenessoforganizationalcommunicationchannelsusedbyhwangecollierycompanytocommunicatewithitspublicstoenhancecorporatereputation20102012