Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013
This article seeks to assess the practice and approaches of Corporate Citizenship (CC) by the PR department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. It looks at how Nestle Zimbabwe has managed to boost its corporate reputation through CC and how they influence people’s d...
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| Main Authors: | , |
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| Language: | English |
| Published: |
International Journal of Innovative and Applied Research
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/420 |
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