Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013
This article seeks to assess the practice and approaches of Corporate Citizenship (CC) by the PR department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. It looks at how Nestle Zimbabwe has managed to boost its corporate reputation through CC and how they influence people’s d...
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| Main Authors: | , |
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| Language: | English |
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International Journal of Innovative and Applied Research
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/420 |
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| _version_ | 1779905328002891776 |
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| author | Masuku, Caven Shava, Tatenda |
| author_facet | Masuku, Caven Shava, Tatenda |
| author_sort | Masuku, Caven |
| collection | DSpace |
| description | This article seeks to assess the practice and approaches of Corporate Citizenship (CC) by the PR department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. It looks at how Nestle Zimbabwe has managed to boost its corporate reputation through CC and how they influence people’s decision making process through their help mechanisms. The study would be guided by Carroll’s (1991) model, two-way symmetrical model and the stakeholder’s salience model. Furthermore, the study applies triangulation through the use of both qualitative and quantitative research methods to obtain information closer to reality and validity. Again the study uses interviews, questionnaires and observations as tools for data gathering. For data analysis the article used content analysis to analyse the Nestle Zimbabwe documents and written articles. This article assesses the practices and approaches of CC by PR department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. |
| id | ir-11408-420 |
| institution | My University |
| language | English |
| publishDate | 2014 |
| publisher | International Journal of Innovative and Applied Research |
| record_format | dspace |
| spelling | ir-11408-4202022-06-27T13:49:06Z Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013 Masuku, Caven Shava, Tatenda Communication Corporate citizenship Corporate image This article seeks to assess the practice and approaches of Corporate Citizenship (CC) by the PR department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. It looks at how Nestle Zimbabwe has managed to boost its corporate reputation through CC and how they influence people’s decision making process through their help mechanisms. The study would be guided by Carroll’s (1991) model, two-way symmetrical model and the stakeholder’s salience model. Furthermore, the study applies triangulation through the use of both qualitative and quantitative research methods to obtain information closer to reality and validity. Again the study uses interviews, questionnaires and observations as tools for data gathering. For data analysis the article used content analysis to analyse the Nestle Zimbabwe documents and written articles. This article assesses the practices and approaches of CC by PR department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. 2014-09-01T10:32:10Z 2014-09-01T10:32:10Z 2014 2348 – 0319 http://hdl.handle.net/11408/420 en International Journal of Innovative and Applied Research;Vol. 2(2) open International Journal of Innovative and Applied Research |
| spellingShingle | Communication Corporate citizenship Corporate image Masuku, Caven Shava, Tatenda Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013 |
| title | Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013 |
| title_full | Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013 |
| title_fullStr | Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013 |
| title_full_unstemmed | Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013 |
| title_short | Practices and approaches of corporate citizenship by Public Relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013 |
| title_sort | practices and approaches of corporate citizenship by public relations (pr) department at nestle zimbabwe to enhance corporate reputation from 2010 to 2013 |
| topic | Communication Corporate citizenship Corporate image |
| url | http://hdl.handle.net/11408/420 |
| work_keys_str_mv | AT masukucaven practicesandapproachesofcorporatecitizenshipbypublicrelationsprdepartmentatnestlezimbabwetoenhancecorporatereputationfrom2010to2013 AT shavatatenda practicesandapproachesofcorporatecitizenshipbypublicrelationsprdepartmentatnestlezimbabwetoenhancecorporatereputationfrom2010to2013 |