The effect of social media on customer purchase decisions in the beverages industry in Zimbabwe.
The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect o...
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| Format: | Thesis |
| Language: | English |
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Midlands State University
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3975 |
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