The influence of social media interactions on brand equity: A case of Old Mutual Zimbabwe
The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operati...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Midlands State University
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3937 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!