Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections
Language is a political tool used to legitimise, delegitimise, produce and (re)produce dominance. In Zimbabwe, ZANU-PF advertisements for the July 2013 elections were an attempt to deploy language to (re)produce dominance. The advertisements were produced in the context of a power-sharing government...
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| Language: | English |
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Critical Arts
2020
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| Online Access: | https://www.tandfonline.com/doi/abs/10.1080/02560046.2017.1300823 http://hdl.handle.net/11408/3839 |
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| author | Chibuwe, Albert |
| author_facet | Chibuwe, Albert |
| author_sort | Chibuwe, Albert |
| collection | DSpace |
| description | Language is a political tool used to legitimise, delegitimise, produce and (re)produce dominance. In Zimbabwe, ZANU-PF advertisements for the July 2013 elections were an attempt to deploy language to (re)produce dominance. The advertisements were produced in the context of a power-sharing government comprising ZANU-PF and the MDCs. Adopting sign theory, the article uses legitimation analysis to explore the ways in which ZANU-PF used language to retain dominance. Research revealed that ZANU-PF legitimated its
dominance on the basis of performance, for example, implementing the multiple currencies system after the Zimbabwe dollar’s collapse and delivering a constitution that guarantees the values espoused by the liberation struggle. Mugabe’s incomparable “wisdom and deftness” in handling matters of state, ZANU-PF’s care for ordinary urban ratepayers and economic indigenisation were used to justify the party’s dominance. It also legitimised its rule by portraying the MDC-T as an uncaring, dishonest and sell-out party, thus delegitimising it
while skilfully concealing its own blame in the collapse of the economy post-2000. |
| format | Article |
| id | ir-11408-3839 |
| institution | My University |
| language | English |
| publishDate | 2020 |
| publisher | Critical Arts |
| record_format | dspace |
| spelling | ir-11408-38392022-06-27T13:49:06Z Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections Chibuwe, Albert anti-imperialism election advertisements election discourse legitimation MDC-T ZANU-PF Zimbabwe Language is a political tool used to legitimise, delegitimise, produce and (re)produce dominance. In Zimbabwe, ZANU-PF advertisements for the July 2013 elections were an attempt to deploy language to (re)produce dominance. The advertisements were produced in the context of a power-sharing government comprising ZANU-PF and the MDCs. Adopting sign theory, the article uses legitimation analysis to explore the ways in which ZANU-PF used language to retain dominance. Research revealed that ZANU-PF legitimated its dominance on the basis of performance, for example, implementing the multiple currencies system after the Zimbabwe dollar’s collapse and delivering a constitution that guarantees the values espoused by the liberation struggle. Mugabe’s incomparable “wisdom and deftness” in handling matters of state, ZANU-PF’s care for ordinary urban ratepayers and economic indigenisation were used to justify the party’s dominance. It also legitimised its rule by portraying the MDC-T as an uncaring, dishonest and sell-out party, thus delegitimising it while skilfully concealing its own blame in the collapse of the economy post-2000. 2020-10-22T11:17:40Z 2020-10-22T11:17:40Z 2017 Article 1992-6049 https://www.tandfonline.com/doi/abs/10.1080/02560046.2017.1300823 http://hdl.handle.net/11408/3839 en Vol.31, No.1; open Critical Arts |
| spellingShingle | anti-imperialism election advertisements election discourse legitimation MDC-T ZANU-PF Zimbabwe Chibuwe, Albert Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections |
| title | Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections |
| title_full | Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections |
| title_fullStr | Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections |
| title_full_unstemmed | Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections |
| title_short | Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections |
| title_sort | language and the (re)production of dominance: zimbabwe african national union-patriotic front (zanu-pf) advertisements for the july 2013 elections |
| topic | anti-imperialism election advertisements election discourse legitimation MDC-T ZANU-PF Zimbabwe |
| url | https://www.tandfonline.com/doi/abs/10.1080/02560046.2017.1300823 http://hdl.handle.net/11408/3839 |
| work_keys_str_mv | AT chibuwealbert languageandthereproductionofdominancezimbabweafricannationalunionpatrioticfrontzanupfadvertisementsforthejuly2013elections |