Marketing: a new strategy for state universities in Zimbabwe
The study explores strategies universities in Zimbabwe are implementing to wade off competition. There are currently fourteen universities, excluding non-university institutions. With stiff competition, institutions’ survival is reliant on enrolments. This paper discusses universities’ marketing str...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
North American Business Press
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3386 |
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