The effectiveness of holistic marketing as a survival tactic in a crisis economy: a case of the Zimbabwe Newspapers Group 1980 ltd Sales and Marketing Department.
The study seeks to provide a solution on how media organizations can employ marketing strategies to survive the economic. With the advent of new trends in the global marketing world, this study explored the implementation of the holistic marketing concept and its effectiveness in a crisis ridden Zim...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3304 |
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