The effectiveness of mergers as a strategy to create and sustain competitive advantage: a case of Chevron hotel
Most researches on mergers have concentrated on mergers as a tool to improve financial performance, shareholders value and as a way to gain access on new markets. This study seeks to analyse the effectiveness of mergers as a strategy to create and sustain competitive advantages. In 2012 Chevron Hote...
Saved in:
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Midlands State University
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3074 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!