An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru

This research was carried out to analyze the effect of retailer-supplier relationships on company competitiveness; a case study of TM Pick ‘n Pay Gweru branch supermarket. The study had three objectives, to determine the role of collaborative partnerships on enhancing company competitiveness, to est...

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Main Author: Mutero, Valerie Vimbiso
Language:English
Published: Midlands State University 2018
Subjects:
Online Access:http://hdl.handle.net/11408/3038
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author Mutero, Valerie Vimbiso
author_facet Mutero, Valerie Vimbiso
author_sort Mutero, Valerie Vimbiso
collection DSpace
description This research was carried out to analyze the effect of retailer-supplier relationships on company competitiveness; a case study of TM Pick ‘n Pay Gweru branch supermarket. The study had three objectives, to determine the role of collaborative partnerships on enhancing company competitiveness, to establish strategies to maintain long-term successful retailer-supplier relationships and to determine challenges facing retailer that leads to business to business relationship failures. The research design involved a survey of thirty-one respondents purposively sampled from the retailer management, employees and supplier agents. Data was collected using face to face interviews and questionnaires that were administered through “drop and pick” method. Percentages and frequencies were used to analyze the objectives and the findings are presented in tables, graphs and charts. The study findings denotes that utilization of resources, enhanced procurement performance, forecast accuracy and mutual benefits are the outcome of collaborations that are achieved through trust, commitment, information sharing and mutual goal planning; the absence of these are the challenges the buyer and supplier face. The researcher has recommended retail companies and other organizations to embrace buyer-supplier relationships so as to reap the benefits; ensure effective communication between buyer and supplier to counter challenges associated with relationship management.
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publishDate 2018
publisher Midlands State University
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spelling ir-11408-30382022-06-27T13:49:04Z An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru Mutero, Valerie Vimbiso Retailer-supplier relationships Company competitiveness This research was carried out to analyze the effect of retailer-supplier relationships on company competitiveness; a case study of TM Pick ‘n Pay Gweru branch supermarket. The study had three objectives, to determine the role of collaborative partnerships on enhancing company competitiveness, to establish strategies to maintain long-term successful retailer-supplier relationships and to determine challenges facing retailer that leads to business to business relationship failures. The research design involved a survey of thirty-one respondents purposively sampled from the retailer management, employees and supplier agents. Data was collected using face to face interviews and questionnaires that were administered through “drop and pick” method. Percentages and frequencies were used to analyze the objectives and the findings are presented in tables, graphs and charts. The study findings denotes that utilization of resources, enhanced procurement performance, forecast accuracy and mutual benefits are the outcome of collaborations that are achieved through trust, commitment, information sharing and mutual goal planning; the absence of these are the challenges the buyer and supplier face. The researcher has recommended retail companies and other organizations to embrace buyer-supplier relationships so as to reap the benefits; ensure effective communication between buyer and supplier to counter challenges associated with relationship management. 2018-05-18T13:09:43Z 2018-05-18T13:09:43Z 2017 http://hdl.handle.net/11408/3038 en open Midlands State University
spellingShingle Retailer-supplier relationships
Company competitiveness
Mutero, Valerie Vimbiso
An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru
title An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru
title_full An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru
title_fullStr An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru
title_full_unstemmed An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru
title_short An analysis of effects of retailer-supplier relationships on company competitiveness: case of TM Pick ‘n Pay Gweru
title_sort analysis of effects of retailer-supplier relationships on company competitiveness: case of tm pick ‘n pay gweru
topic Retailer-supplier relationships
Company competitiveness
url http://hdl.handle.net/11408/3038
work_keys_str_mv AT muterovalerievimbiso ananalysisofeffectsofretailersupplierrelationshipsoncompanycompetitivenesscaseoftmpicknpaygweru
AT muterovalerievimbiso analysisofeffectsofretailersupplierrelationshipsoncompanycompetitivenesscaseoftmpicknpaygweru