The survival strategies used by Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape
The study investigates survival strategies of Bustop TV and Magamba TV in Zimbabwe’s uncertain media landscape. The study is situated in a conceptual framework that looks into revenue models such as the dual-product marketplace and advertising revenue model. It makes use of the qualitative paradigm...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3015 |
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