The effectiveness of brand equity on creating customer loyalty: a case of sign graphics private limited company, Harare.
It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves asse...
Saved in:
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Midlands State University
2018
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3013 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!