The effectiveness of brand equity on creating customer loyalty: a case of sign graphics private limited company, Harare.

It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves asse...

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Bibliographic Details
Main Author: Gurure, Blessing
Language:English
Published: Midlands State University 2018
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Online Access:http://hdl.handle.net/11408/3013
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