An assessment of brand awareness strategies used by Peace Security Company to enhance brand visibility
This research sought to assess the effectiveness of brand awareness strategies that were implemented by Peace Security to enhance brand visibility. The study was motivated by intense competition in the security industry, stagnant market share growth and dominance of a few brands in an industry with...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2709 |
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