Uses of new technologies by Zimbabwe Broadcasting Corporation (ZBC) Public Relations Department in Managing their Corporate Brand

The article focuses on the uses of new technologies by Zimbabwe Broadcasting Corporation (ZBC) public relations department in managing their corporate brand. The major objectives of the study was to find out the uses of new technologies used by ZBC PR department from 2013 to 2014 in managing their c...

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Bibliographic Details
Main Authors: Masuku, Caven, Dube, Tinashe V.
Format: Article
Language:English
Published: Scholarlink Research Institute Journals 2017
Subjects:
Online Access:http://jetems.scholarlinkresearch.com/abstractview.php?id=2x8
http://hdl.handle.net/11408/2656
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