An evaluation of product pricing, a case study of Mass beverages ltd.
The research intended to evaluate the product pricing at Mass beverages ltd. Mass beverages Ltd 2013 annual report noted that the preference of prices charged by Schweppes Zimbabwe is insufficient to cover cost of producing the beverages as Schweppes continue decreasing the prices of its products. T...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2608 |
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