Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy.

The study focuses on Basilwizi Trust’s use of Facebook as a communication tool in communication for community development. The study endeavors to establish whether Facebook is an effective communication tool which has influence on Basilwizi Trust’s programming and it also seeks to investigate how Fa...

Full description

Saved in:
Bibliographic Details
Main Author: Munkuli, Blessing
Language:English
Published: Midlands State University 2017
Subjects:
Online Access:http://hdl.handle.net/11408/2383
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1779905636186718208
author Munkuli, Blessing
author_facet Munkuli, Blessing
author_sort Munkuli, Blessing
collection DSpace
description The study focuses on Basilwizi Trust’s use of Facebook as a communication tool in communication for community development. The study endeavors to establish whether Facebook is an effective communication tool which has influence on Basilwizi Trust’s programming and it also seeks to investigate how Facebook is being used to foster community development. This research employed research methods such as interviews, archival research as well as participant observation. Employing those research techniques helped the researcher to find out that Facebook is an effective communication tool that Basilwizi Trust uses. This communication tool cannot however substitute physical interactive communication tools such meetings and workshops. It was learnt that Facebook is used for idea formulation in a bid to create new development projects to be implemented in communities along the Zambezi Valley. It was learnt that Facebook conversations have nurtured community development as they initiate projects, guide as well as evaluate development projects. The researcher also found out that even though Facebook allows people to share their views, not all of Basilwizi-Bamulonga Facebook pages participants contribute in the discussions that take place on those Facebook forums.
id ir-11408-2383
institution My University
language English
publishDate 2017
publisher Midlands State University
record_format dspace
spelling ir-11408-23832022-06-27T13:49:05Z Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy. Munkuli, Blessing Basilwizi-Bamulonga Facebook pages. Communication strategy. Community development. The study focuses on Basilwizi Trust’s use of Facebook as a communication tool in communication for community development. The study endeavors to establish whether Facebook is an effective communication tool which has influence on Basilwizi Trust’s programming and it also seeks to investigate how Facebook is being used to foster community development. This research employed research methods such as interviews, archival research as well as participant observation. Employing those research techniques helped the researcher to find out that Facebook is an effective communication tool that Basilwizi Trust uses. This communication tool cannot however substitute physical interactive communication tools such meetings and workshops. It was learnt that Facebook is used for idea formulation in a bid to create new development projects to be implemented in communities along the Zambezi Valley. It was learnt that Facebook conversations have nurtured community development as they initiate projects, guide as well as evaluate development projects. The researcher also found out that even though Facebook allows people to share their views, not all of Basilwizi-Bamulonga Facebook pages participants contribute in the discussions that take place on those Facebook forums. 2017-06-30T09:37:31Z 2017-06-30T09:37:31Z 2014-11 http://hdl.handle.net/11408/2383 en open Midlands State University
spellingShingle Basilwizi-Bamulonga Facebook pages.
Communication strategy.
Community development.
Munkuli, Blessing
Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy.
title Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy.
title_full Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy.
title_fullStr Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy.
title_full_unstemmed Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy.
title_short Basilwizi Trust’s use of Basilwizi-Bamulonga Facebook pages as a communication strategy.
title_sort basilwizi trust’s use of basilwizi-bamulonga facebook pages as a communication strategy.
topic Basilwizi-Bamulonga Facebook pages.
Communication strategy.
Community development.
url http://hdl.handle.net/11408/2383
work_keys_str_mv AT munkuliblessing basilwizitrustsuseofbasilwizibamulongafacebookpagesasacommunicationstrategy