Impact of “buy Zimbabwe” campaign on Zimbabwean company performance in the retail sector.
The majority of the Zimbabwean retail companies were in the collapsing mode as indicated by a performance decline of more than 50% over the past ten years. This miserable predicament necessitated the government to craft locally-driven remedies, and one of them was the “Buy Zimbabwe” campaign launche...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2372 |
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