An evaluation of the management of customer experiences by Zimbabwean commercial banks.
The research investigates the management of customer experience by Zimbabwean commercial banks. The Zimbabwean banking sector has witnessed significant changes characterized by rebranding of some banks, increased stiff competition, and the uneven shaky playing field/unstable environment. Most of the...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2241 |
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