The impact of generic strategies on company performance: a case of the bakery industry in Zimbabwe.
The study sought to find out the impact of generic strategies on company performance; a case of the bakery industry in Zimbabwe. The researcher therefore seeks to establish whether the varying efforts made in implementing generic strategies is generating results or not and also what can be done to e...
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| Language: | English |
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Midlands State Univeristy
2017
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| Online Access: | http://hdl.handle.net/11408/2232 |
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