An investigation into how gender roles influence decision making process in the construction industry of Zimbabwe. a case of Buddington builders.
Market segmentation has been traditionally done based on gender considerations. Some products have been thought to target women while others are thought to be suitable for males due to gender roles .For instance automobiles have been previously targeted towards males assuming that the males would be...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2228 |
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