Evaluating the effect of brand equity and its implications on customer lifetime value. a case of nebula agencies trading as Fabs hardware, Westgate, Harare.
The research was carried out to evaluate the effect of brand equity and its implications on customer lifetime value. Research was based on Nebula agencies trading as FABS hardware in Westgate, Harare. The objectives for the research were; to evaluate the effect of brand equity on customer lifetime v...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2226 |
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