Factors influencing choice of a university by students in Zimbabwe
This paper discussed factors that influence choice of a university by students in Zimbabwe. A cross-sectional qualitative design involving the use of focus groups is used. The research revealed that choice of a university brand is influenced by a number of internal factors such as the quality of pr...
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journal
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/1978 |
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