Rhetorical devices in the language of Shona printed adverts
This article looks at how the language of advertising is designed to maximize its persuasive potential. Semiotic theory will be used in unpacking the meanings of the rhetoric devices in the language of Shona printed advertisements. Rhetoricians recognized that a well-organized advertisement is more...
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| Format: | Article |
| Language: | English |
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Unisa Press
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/1463 |
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