Rhetorical devices in the language of Shona printed adverts
This article looks at how the language of advertising is designed to maximize its persuasive potential. Semiotic theory will be used in unpacking the meanings of the rhetoric devices in the language of Shona printed advertisements. Rhetoricians recognized that a well-organized advertisement is more...
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| Language: | English |
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Unisa Press
2016
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| Online Access: | http://hdl.handle.net/11408/1463 |
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| author | Mushore, Washington |
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| description | This article looks at how the language of advertising is designed to maximize its persuasive potential. Semiotic theory will be used in unpacking the meanings of the rhetoric devices in the language of Shona printed advertisements. Rhetoricians recognized that a well-organized advertisement is more convincing or more persuasive than a poorly ordered one. Arguments or benefits of products, services or ideas have to be arranged in the best possible formation if advertisements are to achieve their aims. Since rhetoric is about effective communication, that is, the ability to communicate thoughts with utmost advantage, the basic argument of this article is therefore that the language that advertisers use in their advertisements is something that is carefully designed in order to bait potential customers. Two Shona printed advertisements namely Shumba Super Dust and WaterGuard produced in Zimbabwe will be used as examples. |
| format | Article |
| id | ir-11408-1463 |
| institution | My University |
| language | English |
| publishDate | 2016 |
| publisher | Unisa Press |
| record_format | dspace |
| spelling | ir-11408-14632022-06-27T13:49:07Z Rhetorical devices in the language of Shona printed adverts Mushore, Washington Language in advertising Shona printed advertisements This article looks at how the language of advertising is designed to maximize its persuasive potential. Semiotic theory will be used in unpacking the meanings of the rhetoric devices in the language of Shona printed advertisements. Rhetoricians recognized that a well-organized advertisement is more convincing or more persuasive than a poorly ordered one. Arguments or benefits of products, services or ideas have to be arranged in the best possible formation if advertisements are to achieve their aims. Since rhetoric is about effective communication, that is, the ability to communicate thoughts with utmost advantage, the basic argument of this article is therefore that the language that advertisers use in their advertisements is something that is carefully designed in order to bait potential customers. Two Shona printed advertisements namely Shumba Super Dust and WaterGuard produced in Zimbabwe will be used as examples. 2016-05-23T14:40:16Z 2016-05-23T14:40:16Z 2011 Article 0256-6060 http://hdl.handle.net/11408/1463 en Latin America Report;Vol. 27, no. 2 open Unisa Press |
| spellingShingle | Language in advertising Shona printed advertisements Mushore, Washington Rhetorical devices in the language of Shona printed adverts |
| title | Rhetorical devices in the language of Shona printed adverts |
| title_full | Rhetorical devices in the language of Shona printed adverts |
| title_fullStr | Rhetorical devices in the language of Shona printed adverts |
| title_full_unstemmed | Rhetorical devices in the language of Shona printed adverts |
| title_short | Rhetorical devices in the language of Shona printed adverts |
| title_sort | rhetorical devices in the language of shona printed adverts |
| topic | Language in advertising Shona printed advertisements |
| url | http://hdl.handle.net/11408/1463 |
| work_keys_str_mv | AT mushorewashington rhetoricaldevicesinthelanguageofshonaprintedadverts |