The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis
"Unlimited” is a quarterly publication of the Word of Life Church women's ministry that was examined from a perspective of intertextuality and interdiscursivity. The paper focuses on the magazine's editorial article in order to characterise its discourse and its persuasive value. It c...
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| Format: | Article |
| Language: | English |
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African Journal Online
2016
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| Online Access: | http://dx.doi.org/10.4314/ijepse.v10i1.38215 |
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| _version_ | 1779905260001689600 |
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| author | Manyawu, Andrew T. |
| author_facet | Manyawu, Andrew T. |
| author_sort | Manyawu, Andrew T. |
| collection | DSpace |
| description | "Unlimited” is a quarterly publication of the Word of Life Church women's ministry that was examined from a perspective of intertextuality and interdiscursivity. The paper focuses on the magazine's editorial article in order to characterise its discourse and its persuasive value. It concludes that the editorial was dominated by a capitalist voice. This probably reflects the church's concept of prosperity, a key theme of Modern African Pentecostal teaching. The paper further concludes that Christian discourse (Biblical teaching) was used as a vessel to persuasively convey capitalist principles to the audience. The magazine's text is thus characterised by the hybridity in which the central agenda of fostering a capitalist mindset was couched in Biblical text. This hybridity was clearly discernible in terms of explicit intertextuality and interdiscursivity. The former introduced Biblical text into the article while the latter developed capitalist principles. It is a case of stuffing Christ's mouth with capitalist discourse. |
| format | Article |
| id | ir-11408-1150 |
| institution | My University |
| language | English |
| publishDate | 2016 |
| publisher | African Journal Online |
| record_format | dspace |
| spelling | ir-11408-11502022-06-27T13:49:07Z The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis Manyawu, Andrew T. Women's ministry Word of Life Church Intertextuality, interdiscursivity "Unlimited” is a quarterly publication of the Word of Life Church women's ministry that was examined from a perspective of intertextuality and interdiscursivity. The paper focuses on the magazine's editorial article in order to characterise its discourse and its persuasive value. It concludes that the editorial was dominated by a capitalist voice. This probably reflects the church's concept of prosperity, a key theme of Modern African Pentecostal teaching. The paper further concludes that Christian discourse (Biblical teaching) was used as a vessel to persuasively convey capitalist principles to the audience. The magazine's text is thus characterised by the hybridity in which the central agenda of fostering a capitalist mindset was couched in Biblical text. This hybridity was clearly discernible in terms of explicit intertextuality and interdiscursivity. The former introduced Biblical text into the article while the latter developed capitalist principles. It is a case of stuffing Christ's mouth with capitalist discourse. 2016-04-29T13:05:14Z 2016-04-29T13:05:14Z 2008 Article 1119-7048 http://dx.doi.org/10.4314/ijepse.v10i1.38215 en International Journal of Emotional Psychology and Sport Ethics;Vol. 10; p.110-122 none African Journal Online |
| spellingShingle | Women's ministry Word of Life Church Intertextuality, interdiscursivity Manyawu, Andrew T. The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis |
| title | The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis |
| title_full | The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis |
| title_fullStr | The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis |
| title_full_unstemmed | The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis |
| title_short | The capitalist Christ of the Word of Life Church's unlimited women's magazine: an intertextual and interdiscursive analysis |
| title_sort | capitalist christ of the word of life church's unlimited women's magazine: an intertextual and interdiscursive analysis |
| topic | Women's ministry Word of Life Church Intertextuality, interdiscursivity |
| url | http://dx.doi.org/10.4314/ijepse.v10i1.38215 |
| work_keys_str_mv | AT manyawuandrewt thecapitalistchristofthewordoflifechurchsunlimitedwomensmagazineanintertextualandinterdiscursiveanalysis AT manyawuandrewt capitalistchristofthewordoflifechurchsunlimitedwomensmagazineanintertextualandinterdiscursiveanalysis |