HIV/AIDS awareness advertising: representation of the linguistic and socio-cultural repertoires on ZBC/ TV
This paper analyses HIV/AIDS advertisements in the electronic form focusing in particular on the manipulation of the linguistic and socio-cultural repertoire of the target audience in sense creation as part of HIV/AIDS awareness campaigns. By utilizing the communication and discourse analysis mod...
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| Format: | Article |
| Language: | English |
| Published: |
World Academy of Science, Engineering and Technology
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/1106 |
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