Principles of marketing. /
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice-Hall,
2006.
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| Edition: | Second edition |
| Subjects: | |
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| Physical Description: | xv, 750 pages ; illustrations, 28 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781775789499 |